www.wellbeingtrust.org | #BeWell, #BeHeard, #BeThere 26 | Well Being Trust | 2018 Annual Report www.wellbeingtrust.org | #BeWell, #BeHeard, #BeThere
To transform the national conversations around mental health and well-being, Well Being Trust
worked to change attitudes online/on social media, intentionally among teens/tweens and their
caregivers. We partnered with iHeartMedia, BuzzFeed, Complex and others to launch the #BeWell,
#BeHeard, #BeThere tween/teen campaign to activate youth to support each other's well-being.
This campaign also gives parents and families tools to start conversations and find common
ground. Since the campaign launch, we have helped spark more than 200 million impressions,
including more than 3.5 million engagements, activating youth to stand up for mental health
and well-being. Our work has received notable support from national personas such as Christina
Millian, Abby Wambach, Brandon Marshall, and Azealia Banks, among many others.
SOCIAL ENGAGEMENT
26 | Well Being Trust | 2018 Annual Report
