#BeWell, #BeHeard, #BeThere • www.wellbeingtrust.org Well Being Trust | 2018 Annual Report | 27 #BeWell, #BeHeard, #BeThere • www.wellbeingtrust.org Well Being Trust | 2018 Annual Report | 27
With media partner Ozy, we helped coordinate and
publish an incredibly important article by two teens:
Teens Taking Time to Talk Mental Health. With our help,
OZY found two teens who aren't afraid of their own
imperfections, face their mental health issues head-on
and, in their own words, told the world about them.
The article was incredibly well-received, resulting in
46,000 pageviews, with an average time spent of 7:12,
and more than 100,000 impressions across channels.
The teens also presented their stories in their own
words at the Fall Conference of the Oregon Student
Council Association, inspiring hundreds of teens to tell
their stories and embrace their whole selves.
In addition, WBT worked with Ozy to launch several
articles on mental health parity and an online hub—
"Mental States of the Nation"— featuring our work on
the parity scorecard with the Kennedy Center. This
work resulted in nearly 180,000 pageviews.
In early 2018, the Los Angeles County Department of
Mental Health approached Well Being Trust to develop
an awareness campaign focused on mental health
and well-being. Given WBT's expertise in connecting
across channels with teens, tweens, and millennials,
our expertise was exactly what they needed.
Launched publicly in May 2018, the campaign,
