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Well Being Trust | Annual Report | Year One Highlights 9 COMMUNITY EVENTS Well Being Trust's team took our active listening and message to groups around the country—to hear, to engage and, together, to inspire national and community leaders working at the front lines of health, well-being and social justice. We made keynote presentations and/or moderated dialogues on mental health and well-being at over 50 national and community events. YOUTH CAMPAIGN We partnered with iHeartMedia, BuzzFeed and Complex to launch the #BeWell, #BeHeard, #BeThere tween / teen campaign to remove stigma and activate youth to support each other's well-being. This campaign also gives parents and families tools to start conversations and find common ground. We have already generated over 5 million social media and community interactions. This social engagement campaign launched in August 2017 during back-to-school week in the Los Angeles Unified School District and was later spread to Portland and Spokane after a tragic school shooting. Together, the initiatives have generated over 90 million impressions in six months, with notable support from national personas such as Ryan Seacrest, Abby Wambach, Brandon Marshall and Azealia Banks. THOUGHT LEADERSHIP We designed and funded a series of innovation sessions with thought leaders from around the nation to create a well-being measurement and data system strategy for health systems and community partners. This initiative is finding ways to better integrate clinical data, utilization and cost data, community needs and assets data, and patient self-report data. Further, with the National Committee on Vital Health Statistics and others, we are helping advance a comprehensive set of vital condition metrics for well-being in the nation. WELL BEING LEGACY We seed invested in a nationwide community transformation initiative, currently called Well Being Legacy, which actively engages leaders and innovators from local communities and brings them together to coalesce and lift up a comprehensive practice, policy and investment strategy to advance intergenerational well-being across the nation. ENGAGED PHILANTHROPY Through our practice of engaged philanthropy, we are working closely with scores of organizational and community partners to better understand challenges, surface assets, shape strategy, drive aligned action and assess results. These efforts are designed to allow us to constantly learn, innovate and increase positive impact on mental health and well-being outcomes over time.

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