Well Being Trust | Annual Report | Social Engagement 19
DIGITAL STORYTELLING
With BuzzFeed, we orchestrated a two-week "takeover" for
mental health awareness, where content focused on mental
health and wellness activities was pushed out via web and
social channels. We featured clinical experts from Well Being
Trust as well as social influencers and real-life stories to provide
a comprehensive overview of the many facets of mental
health and wellness.
VIDEO AND BLOG SERIES
The new partnership with Complex led to the creation of a
video series and written blog series with musicians, athletes and
celebrities highlighting the importance of talking about mental
health and wellness in our lives and sharing their real-life stories
of addiction, depression, and other personal struggles and
healing to show that you can overcome these issues.
MEDIA PARTNERSHIP
Our iHeartMedia partnership launched
a national campaign to boost
awareness of mental health and
well-being among the teen/tween
market. The campaign included on-air
personalities discussing mental health
and wellness, live event integrations
to promote the #BeWell movement
and a series of high school events
focused on embracing the positivity of
acknowledging your well-being.
HIGHLIGHTS
