were asked a series of follow-up questions to ascertain the effect of the message on the participant's
thinking. #e video from the interviews was analyzed to con"rm and re"ne cultural models "ndings, and
to test hypotheses about the effects of the messages on people's thinking.
Below, we "rst present the expert messages that comprise an untranslated expert story of healthy housing.
#is is followed by an analysis of the cultural models that members of the public bring to understanding
these issues. We then compare these expert and public understandings in order to identify key overlaps
and gaps between these perspectives. We conclude with a set of initial communications recommendations
and areas to explore in future research.
"A House, a Tent, a Box": Mapping the Gaps Between Expert and Public Understanding of Healthy Housing 11
