4 | Well Being Trust | 2018 Annual Report www.wellbeingtrust.org | #BeWell, #BeHeard, #BeThere
From my current role, I see us at a crossroads of
shared complicity in creating the current outcomes.
Today's results are the direct legacy of previous
decisions made. We must face this reality as it is.
Yet as leaders shaping legacies for generations to
come, one thing is clear — we must now make a
bold transition from merely 'doing good things' to
becoming 'fully accountable for impact.' This is the
ethical imperative before us.
As Well Being Trust enters its third year, we are calling
on leaders across sectors, geography, politics and
generations to do two things together, that none of
us can deliver alone:
• To address the causes of our pain, our loneliness,
our addictions, our othering and our suffering at
their roots. Being, belonging, and becoming are not
luxuries. Rather, they are prerequisites to total health
and the source of our resilience against life's slings
and arrows. We must invite co-creation at every
turn, and lead with love.
• To join forces in creating impact at scale. To
deliver adequate 'dose' (reach, intensity and
duration) for population level outcomes, we must
align our initiatives for comprehensiveness, and
create economic incentives in a marketplace that
values human flourishing, not just profitability of
