WBT Flipbooks

#BeWell, #BeHeard, #BeThere • www.wellbeingtrust.org Well Being Trust | 2018 Annual Report | 29 #BeWell, #BeHeard, #BeThere • www.wellbeingtrust.org Well Being Trust | 2018 Annual Report | 29 on social media—a quick daily activity aimed at pushing participants to be mindful of their mental well-being and health needs. For example, Michael Flowers Jr. asked participants to "focus on the mental and physical health benefits of laughter and humor by posting a video that makes them laugh." And, on day 13, Demrick challenged participants to "focus on the importance of social healthiness by calling a loved one to say, 'Hi.' " then, on day 30, Kia Shine challenged participants to be a helping hand, and he taught us about the mental wellness benefits of altruism. By the end of April, the #BeWellChallenge amassed more than 6.5 million impressions. Beginning in November, Well Being Trust began posting Wellness Wednesday chats/videos about #mentalhealth from a variety of influencers. The program is designed to educate people by utilizing influential spokespeople to reinforce that we are all human and that we all deal with mental health challenges big or small. The program is normalizing mental health conversations, building resilience, and creating hope. To date, the program has published 10 videos featuring Tyron Woodley, Ricky & Amy Correa, Joseito Lopez, Zo Williams, Kris Lofton, Kalin White, Khleo Thomas, and Ayyde—efforts resulted in nearly 1 million impressions. WBT launched a PSA across channels, using influencers such as Christina Milian, Walk the Moon, Echosmith, Hayley Kiyoko, Leon Bridges, Marlon Wayans, T-Boz, Shar Jackson, Big Boy, JoJo, Brandon Marshall, Jermaine Jones, and DJ Skee, resulting in 274,000 impressions and nearly 30,000 engagements. All of the marketing and communications work culminated in Well Being Trust being named a finalist for a PR Daily Award for Cause Marketing.

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